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Delve into the world of digital analytics and paid advertising. In-depth articles covering tools like Google Analytics, Tag Manager, and ad strategies to help you maximize your marketing performance.
Track Site Search in GA4 (Google Analytics 4)
Tracking site search in Google Analytics 4 is often neglected due to a lack of knowledge about how to set it up or use it. If you start utilizing site search now, you're about to explore a new way to see how users interact with your website.
Google Analytics 4 Tutorial for Beginners
This article will guide you step-by-step through setting up GA4, tracking events, and leveraging its reports to drive results. By the end, you’ll have a solid understanding of how to install GA4 with Google Tag Manager and track key metrics.
5 Black Friday Marketing Strategies to Maximize Sales
You have most certainly encountered people talking about how important Black Friday is for the total sales of the year. Hopefully, after reading this article, you won't have to read or listen to anyone.
Complete Guide to LinkedIn Ads in 2025: Strategies, Tips, and Best Practices
As of 2025, LinkedIn boasts over 900 million users, including key decision-makers across a wide range of industries.
Top SaaS Marketing Strategies to boost Your Business in 2025
The landscape of SaaS marketing is rapidly evolving, with new technologies and customer expectations driving companies to adapt and innovate continuously.
Exploring Google Tag Manager’s Auto-Event Variable Optimization
Auto-event variables are designed to capture specific data from events, such as clicks, form submissions, or video plays, without manual code adjustments.